British soul R&B singer-songwriter Shaya Ritchie recently released the single “Hurt No More”. Naming Alicia Keys, Ella Mai, Jorja Smith, and Sabrina Claudio as her biggest inspirations, Shaya thrives on the ability to experiment with the feelings and emotions she’s able to convey through her music. Drawing on her combined influences, she fuses classic soulful-R&B with beautiful melodies along with a powerful and deep tone, mirroring the nostalgic sound of the early 90s.
The singer-songwriter talked to ai love music via email about her musical styles, influences, and what was it like working on “Hurt No More”. What kind of sounds did she want to use in the music? What influenced her? You have to find those answers down below. While you are reading, make sure to listen to the track too. Let me know what you think in the comments!
Hey! Tell me a little about yourself? What is one fact about yourself?
Hey! Well, I am a singer/songwriter as you know haha, and I recently got married last year! I also started my own business during the beginning of the Pandemic called TLC Hair Crown, for handmade luxurious hair accessories such as Bonnets, Scrunchies, Head Ties, etc. Please feel free to check out the install page @tlchairrcrown
How did you get into music? What has that journey been like?
Ever since I could talk, I was fascinated with singing! I was always surrounded by different musical genres and cultures which has really influenced my choice of music today, especially because of my family who are all heavily into music. I fell in love with the sound of music as soon as I could appreciate the different harmonies and melodies, and started to write my own songs and sing covers at a very young age. I would say my journey so far has been interesting, yet a very positive one with wonderful experiences such as having the chance to perform live in other counties.
What artists and musical genres influence your artistry?
I have always enjoyed the Soul and R&B scene from the 90s and 00s, and I would say that my biggest influences include Toni Braxton, Alicia Keys, Ella Mai, Jorja Smith, and Sabrina Claudio just to name a few. I find that these powerful artists have powerful voices and really paved the way for others.
What is one thing you are striving for in 2022?
I really want to make this the year for me by achieving all my goals and ambitions, and making all my dreams come true this year! I love making music and communicating my messages and experiences through my music for my listeners to really enjoy, and I hope my music reaches a far wider audience this year. Hopefully, I will be able to release my first EP!
Let’s talk about “Hurt No More”. What is it about?
This song is about heartache and reaching your limits caused by pain through relationships and love.
What inspired you to write it?
My own experiences throughout life have definitely helped shape the messages brought out in my songs, and I like to try my hardest in communicating these strong topics in order to really connect with my listeners.
What was it like writing this song? Was there a certain sound or texture you wanted? Why?
It was an extremely natural process and a lot of time and effort was put into the track. When I first listened to the instrumental, I naturally felt that it would suit deep and meaningful lyrics reflecting hurt and pain caused by Love. I must say that the whole process came together quite well and worked naturally in the studio! Overall the sounds I was aiming for were the true sound of old-school R&B but with a modern twist which I think is evident with the synths.
Who did you work with on this track? What was that like?
I worked with my manager, and the producer of this track is Lo-Fi Lenny who is an extremely talented producer specialising in Lo-Fi and chill type music.
Name one thing you want listeners to listen for “Hurt No More”?
With this track, I want my listeners to know that there is a limit to the pain and suffering caused by hurtful relationships and deceit, and that experiences and stories like this do exist for others to relate to. I hope that when people listen to my music, they will feel connected to it in some way and know that they are not alone when experiencing situations like these.
Any future plans?
I want to focus on creating an EP as a start, by releasing a few more songs and creating more awareness of my music with the hope that I can connect with more listeners! I also hope to secure a few more live gigs given that more restrictions have been lifted, as I really feel that singing live is one of the best ways to communicate your songs plus it’s an enjoyable experience!
Make sure to check out Shaya Ritchie at the following: