Before online streaming music sites became popular in the late 2000s, discovering new tunes back in the day was done in two ways: mass media (like TV and radio) or the internet, either illegally or legally. With music being spread like wildfire all over the internet, how we listen to music changed. More and more people also got curious about various musical genres from around the world. One way was through blogs. I remember reading each week on various LiveJournal sites about tunes I had never heard before, listening to each one, and then falling in love with new favorites.
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